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It’s said “A user interface is like a joke. If you have to explain it, it’s not that good”. — Martin Leblanc. Your product’s interface plays a major role in shaping the user’s perception about your website, what they feel and their experience. Users should be able to easily figure out what you are trying to show them, where to find the information they need and find it engaging. UI – meaning User Interface, is the screen that users see and use to interact with your website. It is highly crucial that the UI looks intuitive and easy to understand and use, only then will users feel encouraged to explore the website instead of abandoning it in confusion. UX – refers to User Experience, it describes what the user’s experiences when they are browsing the website.
What do UI/UX Designers do ?
UI/UX designers are primarily responsible for designing the interface of the website or web application. They take into account all aspects of an interface design, from its aesthetics to usability and smooth functioning. This job requires a great deal of creativity and good understanding of the technical aspects of the website such as programming language used, tools being used, plugins and addons, and their features and benefits. A UX designer handles the entire operation right from project inception to finish,they coordinate with various teams involved in the projects such as the development team, marketing team, product owner, and other stakeholders to understand their needs in detail and implement all their requirements in the UX. And most importantly, they also need to ensure no compromises are made in the end-user’s experience.
UI/UX designers should take the time and patiently understand and take into consideration factors such as their audience’s preferences, behaviors, habits, requirements, culture and feelings. UX designers must comprehensively understand the potential issue that may arise in the future and along with the client who are using the website so as to optimize and streamline the website designs accordingly.
Skills of a UI/UX designer
UI/UX designers are highly artistic, creative and tech savvy individuals. They are expected to be skilled in several areas to function effectively as a UI/UX developer in the production team. Some of the major skills are as follows:
Designing: UI/UX designers are at their core, artists who have an eye for designs, are masters of color combinations, are creative with shapes and are able to amalgamate the pieces together and envision resonance of each element with others to create a masterpiece of art. Some are naturally great at this and others practice this skill and put it to use, design theories and implement them to achieve desired results.
Coding: UI/UX designers in most organizations are not expected to write code as their primary responsibility, they may however benefit largely by honing this skill. It could help them understand what’s possible within a project being built on a certain technology and help them collaborate better. They may be of aid to developers under tight deadlines, this is especially appreciated in lean organizations which also expands the value of the designer in the organization and opens up more opportunities.
Communication: A good Ui/UX designer is expected to be an excellent communicator. This is because they have to work in collaboration with a lot of teams and take instructions from several stakeholders. They also need to have a good relation with end-users so as to obtain their feedback and suggestions to improve the designs and ensure their expectations are being met.
Planning: UI/UX designers take instructions from stakeholders and leaders to bring their ideas to life. When discussing the project requirements, the UI/UX designer should be able to tunnel vision their ideas and identify potential pitfalls that should be avoided and offer suggestions on what can be done to improve the design and improvise on their ideas. So they should be savvy with proper planning to ensure they are able to implement effectively.
How much do they earn?
The average salary of UI/UX designer is 5.5 Lakh per annum with experienced graphics designers making upwards of 15-18 Lakhs per annum
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