The most prominent way to get a stable flow of visitors to your website is through Search Engines. Search Engines such as Google, Yahoo, Bing, etc are the go to space for most audiences, this is how people navigate the web and find websites or information they are looking for. In the most basic sense. The search engines match the user’s search query with words or sentences found on websites to determine if a certain website may be of use to the user and display them as result. SEO is about aligning your website content to match your target audience’s potential search terms. An SEO or a Search Engine optimization expert optimizes the website’s content and mapping to ensure it meets the Search Engine algorithms so your target audience always sees your website before your peers and competition.

Social Media has revolutionized how the general population interacts and socializes with each other.What had begun with simple text exchanges now serves as a primary channel of communication for multi-billion dollar corporations or something as simple as what it originated for; socializing with friends and family. Social Media platforms such as Facebook, Twitter, Instagram, YouTube, Reddit, etc are among the large players in digital marketing with thousands of advertisers competing for the attention of social media users through advertisements and social media posts such as videos, articles, micro-blogs, etc. Social Media optimization experts, very similar to SEO, try to match the Social Media posts and content with social media’s algorithms so the post may reach the target audience and captivates their attention. 

The digital marketing landscape is filled with millions of advertisers and individuals competing to be listed amongst the first few search results of potential client/ intended audience. Although SEO and SMO go a long way in helping websites rank high, the results are not immediate and often may not serve the interest of people looking to advertise a certain event or promotion that is time sensitive or simply want immediate results. Social Media and Search Engines offer Pay Per Click (PPC) service which allows advertisers to pay to get their advertisement to reach their target audience. Some of the popular PPC services are Google AdWords, Facebook Retarget, etc. PPC experts create campaigns on these platforms so they are configured to reach the target audience with the most cost effective keyword targeting. 

Social Media and Search Engines are created to match a user’s interest with related content such as websites, blogs, videos, images, etc. In doing so These search engines  and social media over a period of time collect a users data to understand their interests and capture this data so it may be used to group them into certain categories when needed. Advertisers are then provided marketing services by the said search engines and social media that allow them to leverage the data collected to serve ads that match the target audience group with the subject of the marketing campaign. All major Social Media such as Facebook, Instagram, Reddit, etc and Search Engines like Google, Yahoo, Bing, etc offer Social Media Marketing and Search Engine Marketing services respectively.

Popular Social Media Users or Celebrities have a large number of followers or visitors that regularly consume the content these Influencers create. These Influencers or affiliates are usually Subject Matter Experts and often are supported and trusted by their followers which makes them a very potential channel to advertise. Influencers vouch for these products, services or events which in turn serves the interest of advertisers for a fee. Such a marketing service is called Influencer Marketing. With an unending influx of random advertisements thrown at the users on the internet, they usually tend to overlook most advertising efforts unlike influencer marketing. Influencers have a certain relationship with their audience and often get better results compared to most other channels for certain niches. 

Popular Social Media Users or Celebrities have a large number of followers or visitors that regularly consume the content these Influencers create. These Influencers or affiliates are usually Subject Matter Experts and often are supported and trusted by their followers which makes them a very potential channel to advertise. Influencers vouch for these products, services or events which in turn serves the interest of advertisers for a fee. Such a marketing service is called Influencer Marketing. With an unending influx of random advertisements thrown at the users on the internet, they usually tend to overlook most advertising efforts unlike influencer marketing. Influencers have a certain relationship with their audience and often get better results compared to most other channels for certain niches.